The idea of direct selling
and multi-level marketing has been in existence since long time. Several
companies including Life Insurance Corporation of India followed this business
model, and in almost last decades when India opened up to the global market,
various MNCs like Qnet and other
companies entered the Indian market with wide range of products ranging
from nutrition, beauty, storage products etc.
The Direct Selling Industry has registered
remarkable growth rate in last one decade.
The women have always had an intrinsic appeal
for direct selling business due to the business. Women join the business
initially for part time but over a period of time, if they feel business is
growing, it is remarkably seen that other earning members of the family also
gets involved to build the business making it a full time business.
The widely accepted businesses through direct
marketing are Insurances & financial products cosmetics, food, health,
education& training, household, spices, stationery, sanitary products, garments,
agricultural items, weight loss supplements, home care etc.
As per the current record
more than 50% women are involved in this industry. Today, the industry is
successfully growing with over 40 lakh distributors (almost 50 percent of them
are women). The basic skill set required to enter this field that you don't
need to be pro-employee or very corporate. A person should possess sound
understanding of the offerings, the business plan and should have good
presentation skills to promote it. e.g.: At Qnet most of the lady members are
housewives. The company provides them sufficient training to increase their
confidence and to help them in achieving and sustaining good business.
Qnet business
opportunities provide several advantages like sustainable good income, personal
growth, minimum investment, foreign tours etc.
The selling method in the
direct selling business are different. We approach our customers in a different
way; we encourage the approach where customers shop in home atmosphere, which
is conformable for them and here women plays a very important role in this
process," says a very senior representative of Qnet.
